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Marketers Have Found a Way to Use Vine
Marketers pushing summer blockbusters are aggressively seeding Vine, Twitter’s nascent mobile app for six-second videos, into their social media fieldwork. For instance, Regal Entertainment Group this...
View ArticleInstagram Video Invites Ads Speculation, Puts Vine on Notice
The possibilities surrounding Instagram implementing a Vine-like video feature has the tech world abuzz today, after TechCrunch reported the popular mobile app's parent, Facebook, would unveil the...
View ArticleBrands Are Already Using Instagram Videos and Planning for More
Now that Facebook has officially trotted out a video feature for the increasingly popular Instagram—which was formerly limited to helping smartphone users act like stylistic photographers—social media...
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The 5 Things Marketers Are Saying About Vine's Loop Count
Vine yesterday revealed a "loop count" metric to show marketers and users how often people are watching their six-second videos. Prior to the metric's availability, they had to focus on likes,...
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Vine Just Got Much Better for Marketers
Vine has been updated today to allow users to upload videos onto the platform. The move should entice traditional creatives and digital shops, which, like consumers, had been limited to shooting their...
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Are Tablets Just as 'Mobile' as Smartphones?
Nearly three years ago, Facebook CEO Mark Zuckerberg proclaimed that the "iPad's not mobile....It's a computer. That's a different thing." Since then, Apple's iPad and competitors such as the Amazon...
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Mobile vs. Desktop: See Which Medium Wins in 5 Key Comparisons
Mobile's come a long way in recent years as an advertising and marketing category. But what competitive edges does mobile offer as we head into the fourth quarter of 2014? We asked several marketers...
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Candy Maker Sweet on Vine, Instagram After Facebook Reach Drops 73%
Facebook's well-publicized squeeze on organic content has slashed Red Vines' organic reach 72.9 percent over the past year, and Sour Punch's reach is down 78.1 percent, the American Licorice Co....
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Instagram Videos Now Loop, and Here's Why Brands Are So Excited About It
Instagram's new, endlessly repeating video loops make it easier for users to keep watching without having to click "play" over and over again. They're also giving brands a new way to get creative, as...
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